This 5-part series is for business owners who are new to marketing and need to learn the basics of marketing in order to develop a clear plan to effectively getting their product or service into the hands of customers. If you missed any part of this series, recordings of prior classes will be available

Part 5: Core Messaging (if this class is full please register for the on-demand version to receive the recording)

Communicate with clarity and impact. This workshop is designed for businesses, marketers, and entrepreneurs looking to craft compelling core messages that resonate with their audience and amplify their brand.

What you’ll accomplish:

• Identify your brand’s voice: Define your unique tone and style.
• Craft powerful messaging: Develop key statements that convey your value and purpose. We’ll cover both implicit messaging and explicit messaging.
• Simplify complex ideas: Communicate effectively across diverse audiences.
• Align your team: Ensure consistency in messaging across all channels and stakeholders.
• Engage your audience: Create messages that inspire trust and action.

Transform your communication—join us to create messaging that drives results!

This webinar will be presented on Zoom. Please register to receive the link to join.

Meet Our Facilitator: Rebecca Louzan

Rebecca Louzan is seasoned entrepreneur, marketing strategist, and workshop facilitator with over two decades of experience helping businesses craft meaningful and effective brand narratives. She brings a wealth of knowledge in brand positioning, messaging, and customer engagement to entrepreneurs, small businesses, and organizations seeking to strengthen their presence in competitive markets.

As founder of Wild Palomino, an independent and woman owned marketing + sales strategy group, Rebecca is known for her ability to distill complex ideas into clear, impactful messaging that resonates with target audiences. She specializes in creating brand strategies that align with core values while driving business growth. Her workshops, which focus on core messaging, competitor analysis, and positioning, are regarded for their practical insights and interactive structure, empowering participants to take immediate, strategic action.

In her professional journey, Rebecca has collaborated with businesses across diverse industries, consistently delivering results-driven strategies and actionable solutions. Her approachable and dynamic teaching style has made her a sought-after facilitator for both in-person and online workshops.