Region 10 welcomes Nancy Murphy as their new Director of the Small Business Development Center (SBDC). With over three decades of executive business experience (with a keen eye for marketing), Murphy will play a vital role in continued support of the small business community in Delta, Montrose, Ouray, Gunnison, Hinsdale, and San Miguel counties.

Trusted with the branding strategies of big names such as Volvo, BMW, and the Olympics, Murphy has quite the business pedigree. She also holds an MBA from the Kellogg School of Management at Northwestern University and an International Coaching Federation (ICF) certification.

Murphy was always destined to be in Western Colorado. She simply took a roundabout way to getting here. Growing up in the heat of Texas, Murphy spent her summers vacationing in Western Colorado as a child, visiting her family who inhabited the North Fork Valley for over 100 years. Her career path took her from Fort Worth to Santa Fe, San Francisco, Chicago, Milan, New Jersey, Atlanta, and—then finally—Paonia.

“I’m hoping I’m not going anywhere else after this one,” she jokes. “I’m done with moving so much.”

Her decision to move to Paonia was serendipitous.

“I got tired of the corporate America life,” Murphy reminisces. She asked herself, in a perfect world, what would she like to do with her life? She looked down at her Chaco sandals, and proclaimed, “I love my Chacos! Maybe I can work for them.”

She visited the Chaco website, and discovered that the company had an opening for Director of Marketing. One email and a brief conversation later, Murphy was on her way to the new home that she would reside in for 13 years.

In 2006, Murphy moved on from Chaco (two years before they moved their operations out of town) to pursue her own consulting business. Maintaining her extensive network across the world, Murphy found very easy to transition into this new independent role.

As the number of her local clients she served grew, she noticed a definite need for her skillset in her community.

“What I see with businesses here is that they are constantly struggling,” Murphy adds. “And it doesn’t have to be that way.”

Shifting her focus in consulting to take on a more community development perspective, Murphy was recruited to provide her services with the Grand Junction Business Incubator. This is where Murphy first encountered the SBDC model. In addition to consulting through the Incubator, she also taught business classes at Colorado Mesa University and The Hive in Paonia.

She was introduced to Region 10 through her work with The Hive, and signed on to provide SBDC consulting to those in the Montrose area as well. When the Director position at Region 10 opened up recently, she was an obvious pick to move into the role.

“Region 10 is pleased to have Nancy join our team,” adds Executive Director Michelle Haynes. “Her expertise and vision for expansion of the small business program at Region 10 will provide a valuable resource for our local businesses and communities.”

Murphy’s vision for the local business community is simple. “I would like to streamline the way business is done on the Western Slope and elevate its success,” she states matter-of-factly. Based on her success and expertise, she hopes to “give people the tools and resources they need to meet their business goals.”

She cares deeply for her craft. “I love everything about business and the people who are involved,” she closes. “I want these people to realize their dreams.”

For more information about SBDC, Murphy can be contacted at and (970) 765-3130.