In this seminar, participants will learn about the key metrics that matter in marketing and how to use them to optimize their campaigns. By measuring the right metrics, businesses can make data-driven decisions to improve their marketing strategies and see better results. This seminar will empower participants to stop wasting time and money on ineffective marketing and start using metrics to drive success. In this session, you’ll learn:

*What metrics to review depending on your goals

*How to apply the insights from your data

*What to review to make sure content and campaigns are getting you closer to your goals

Meet Our Facilitator: Maria Elena Duron

Maria is a speaker for the Grow with Google partner program. She helps businesses profitably harness their personal brand, content, and referral marketing. Her wide range of clients includes hotels, restaurants, inventors, authors, and web series creators.

Maria is a guest lecturer at the University of Texas SBDC, editor-in-chief of the award winning Personal Branding Blog, and a contributing columnist for publications like Business Insider, American Business Journal, Fox Business, US News & World Report, Entrepreneur, The Huffington Post, and The Young Entrepreneurs Council. Maria was awarded the Texas Governor’s Excellence in Small Business Award and is the founder of #brandchat, a recognized online chat focused on marketing and branding. She earned her B.B.A. in marketing from Texas Tech University and graduate work at Cornell University, University of California in Davis, and University of Phoenix.