In our comprehensive workshop. We’ll explain the inner workings of Google Search and guide you through enhancing your website’s visibility using Search Engine Optimization (SEO) techniques. Additionally, the session will introduce you to essential tools such as Google Business Profile, Google Trends, Search Console, and Google Ads, among others. Equip yourself with the knowledge to leverage these platforms effectively, ensuring your business stands out in the digital landscape. In this workshop we’ll discuss best practices for:

*Improving your website’s visibility in Google’s organic search results, on all devices

*Creating a free Google Business Profile

*Advertising your business on Google

Meet Our Facilitator: Maria Elena Duron

Maria is a speaker for the Grow with Google partner program. She helps businesses profitably harness their personal brand, content, and referral marketing. Her wide range of clients includes hotels, restaurants, inventors, authors, and web series creators.

Maria is a guest lecturer at the University of Texas SBDC, editor-in-chief of the award winning Personal Branding Blog, and a contributing columnist for publications like Business Insider, American Business Journal, Fox Business, US News & World Report, Entrepreneur, The Huffington Post, and The Young Entrepreneurs Council. Maria was awarded the Texas Governor’s Excellence in Small Business Award and is the founder of #brandchat, a recognized online chat focused on marketing and branding. She earned her B.B.A. in marketing from Texas Tech University and graduate work at Cornell University, University of California in Davis, and University of Phoenix.