Unlocking Visibility: Know Your Customer, Grow Your Brand is a training that focuses on helping businesses differentiate themselves from their competitors by becoming an expert on their customers. By adopting a customer-centric approach, businesses can gain valuable visibility in their industry and become a trusted authority. The training covers topics such as market research, customer profiling, and communication strategies to ensure businesses understand their customers’ needs and effectively communicate their message. In this session, you’ll learn:

*The most effective and accurate ways to compile your target persona

*What market research you need to conduct and know the answers to

*Effective communication to increase customer loyalty and reviews

Meet Our Facilitator: Maria Elena Duron

Maria is a speaker for the Grow with Google partner program. She helps businesses profitably harness their personal brand, content, and referral marketing. Her wide range of clients includes hotels, restaurants, inventors, authors, and web series creators.

Maria is a guest lecturer at the University of Texas SBDC, editor-in-chief of the award winning Personal Branding Blog, and a contributing columnist for publications like Business Insider, American Business Journal, Fox Business, US News & World Report, Entrepreneur, The Huffington Post, and The Young Entrepreneurs Council. Maria was awarded the Texas Governor’s Excellence in Small Business Award and is the founder of #brandchat, a recognized online chat focused on marketing and branding. She earned her B.B.A. in marketing from Texas Tech University and graduate work at Cornell University, University of California in Davis, and University of Phoenix.